SMS Marketing

How to set up a marketing campaign via SMS – start to finish

In this tutorial Bobby Slick text shows us how to get from one end to set up a marketing campaign via SMS. SMS marketing is a great way for businesses al …
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Local Marketing

Local marketers say they prefer direct mail over digital

Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
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5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
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Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
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SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
Read more on Street Fight

Local Marketing

Local Internet Marketing

Building brand recognition for your small local company would be the icing on the wedding cake and for some, this would drive their business to a whole new level. In this post I’m going to break down several local internet marketing tips you can use to promote your business name and also drive a lot more sales and customers to your business just like a magnet.

Have you been lacking sales, customers, and traffic to your shop? This might be due to the existing change that is occurring in the business world. In years past, you could get a good advert in the telephone book and generate a whole bunch of leads like clockwork.

These days, the internet has taken over this specific advertising strategy by storm. It is simply easier to perform a quick research online than it is to get a weighty telephone book to look for a product.

Thus, the very first tip to make a lot more product sales for your small-sized business is to set up some type of web real estate. Hopefully, you have set up a database of the existing repeat buyers who absolutely love your product and wouldn’t mind looking at what you have established on the web.

The best approach here would be to set up a basic capture page with a video on it telling your existing and prospective customers the greatest benefits you have to offer. This is actually a great local internet marketing tactic that can truly change the way you conduct business online.

For example, in the event you own a cafe or restaurant, do a genuine video showing the whole planet your very best dish and how you can prepare it. Furthermore, maybe you would like to hand out your Top 3 recipes in exchange for your potential customers name, email, and phone number. This will begin the communication process, which eventually should direct your prospective customers to visit your establishment.

Secondly, if you would like your local business brandname to go viral, you should create a fan webpage on Facebook. Facebook is undoubtedly in the new light of successful internet marketing. Here is a great tip you can actually take to the bank: When you capture the identity of your current and prospective buyers, reroute them to “Like You” on the fan page.

Quite simply, your fan base at Facebook becomes your very own little crowd who is cheering for you in sense. Whenever your small company has a whole new product come out, discounts, specials, and tips be sure to let the fans know on the fan page. If you are not familiar enough with online marketing you may consider employing a local online marketing consultant.

To learn more about local internet marketing tips, tricks, news, and updates, visit us today at:


Direct Marketing with Postcard Marketing

The stopping power is the capability that maximizes the return on your direct mail marketing investment. So, if you want to boost your business you need to start stopping power of your postcard.

Here, are three ways to increase your direct mail marketing response with stopping power.


Relevance means that your offers must match with your audience needs and wants. It has two parts itself. First, you should know what your target audience is and then find what are their needs? You should communicate with your target audience in a way that can on that capitalize knowledge.

Direct mail marketing provides you the ability to segment your mailing list. It tailors your message than most marketing channels. You can organize your highly targeted mailing list with database for your postcard marketing.


There should be only one idea per postcard. Express your goal with your postcard message. Each postcard marketing campaign should contain the explanation of one product, one event, one idea, one service, one objective. The more dilute your message the more you can know about your audience.

The best feature of postcard marketing is that the reader gets them right away. They have singular focus, singular objective and singular idea. One postcard marketing campaign can’t fill with multiple topics. You can add your multiple topics on your website, booklets and brochures but not on a postcard. If you will put too much information on your postcard confined space, then it will be unapproachable to many readers because it may confuse them.


Here, is a best formula to keep your postcard simple and clean. A simple and clean postcard can attract many readers attention and a strong message on it can evoke a response;

For stopping power, you need to make a billboard side and message side. It is the greatest form of stopping power because it is a light on copy and heavy message. A killer headline, eye catchy graphics, and relevant message can give your postcard an immediate value.

The billboard side will leave off while message side picks up. It will deliver the promise and will tell the readers what to do nest. It can also offer some kind of reward to the readers.

Thus, these are simple strategies of stopping power that can get your target consumer’s eye. It can simply boost your business response rate. Try this out, today!

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