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Social Marketing

Social Marketing Success

Social marketing success is measured by the benefits of the marketing campaigns to the society rather than the financial gain or increase in sales. Social marketing seeks to educate the society on certain issues and suggesting solutions to societal problems, and not entirely promoting certain goods or services. Funds spent on social marketing cannot be recovered in financial terms, but in terms of making the lives of people better.

To ensure your social marketing success, it is important to define the aims of your campaign. What do you wish to gain from this marketing? A reduction in the number of motor accidents is increasing awareness of road safety regulations or any other. The aims must be specific enough and numeric values attached if possible; that is the only way to measure the success of the marketing successfully. For instance, the aim could be reducing road accidents by 15% by the end of the year, by doing this we can measure at the end of the year if this has been successful or not.

After defining the aims of the social marketing, you need to identify your audience. What age group should the audience encompass? Which media will be more appropriate in reaching them? The methods that will work for young people may not work for the elderly. If the audience is online, then the internet will do but if not, another method has to be found to get the message to them.

The approach to the marketing will depend on the audience. If the audiences are online and are part of social networking groups, then perhaps Facebook or twitter will be a good medium. If they love to watch photos, then you could create your campaigns as photos and tag them in. You could also use banner adverts and Google Adwords for the elderly internet users who are not part of social networking sites.

Finally, you need to analyze your methods used and results obtained and check them against the aims stated. If the aims are being met, then all is well but if not, you may need to rethink the strategy. It is also important to determine where things went wrong; maybe you are targeting the wrong audience or using the wrong methods. For instance, targeting an anti-smoking campaign at minors will not yield any results. This is because they are barred from smoking by law and so a campaign in that direction will not change anything. It is sometimes very difficult to set out the aims of the campaign, but as time goes on, the picture becomes clearer so aspects can be adjusted to fit.

Social marketing success makes society better. For example, a success in the seatbelt campaign will lead to the reduction in fatalities in road accidents, thus saving a lot of lives. In recent times, social marketing has become more effective online that anywhere else. Campaign leaders can have forums online where members can contribute their ideas on the issues and help sensitize other people. Online methods deliver messages faster than print and electronic media.

For more information on Social Marketing, please visit my blog at http://www.annettapowellonline.com. See you there!

 

Yours Sincerely,

Annetta Powell
Your Professional Success Coach

 

My name is Annetta Powell and I am your Professional Success Coach of Real Estate Investing and Network Marketing. My goal is to help others experience financial and professional freedom through mentoring, training and personal development.

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Holland & Hart Represents Swiftpage in Sale of Saleslogix CRM Software

Denver, Colorado (PRWEB) October 03, 2014

Holland & Hart LLC represented its client Swiftpage, Inc., a leading provider of software and services that help small businesses grow, in the recent sale of the assets of Saleslogix to Infor, the world’s largest private software company. The asset sale deal included intellectual property assets, customer, vendor and other contracts, employees, real property leases, and other operating assets and related liabilities.

The Saleslogix business provides customer relationship management (CRM) solutions, with 1,700 organizations around the world relying on the Saleslogix CRM product for sales management, marketing, customer service and support, and reporting. Based in Scottsdale, Ariz., and with offices in the UK, France, Germany and the Netherlands, Saleslogix employs approximately 105 people.

Infor is a leading provider of business application software and cloud services, serving more than 73,000 customers. Infor said it will rename the Saleslogix’ CRM product Infor CRM™.

“This transaction is one of those ideal situations in which all involved benefit,” said H. John Oechsle, president and CEO of Swiftpage, when the sale was announced. “Infor adds a best-in-class solution to its portfolio, and can provide the size, scale and resources to position Saleslogix as a leading product globally. For Swiftpage and Swiftpage Nation, this is an important step in our journey. We can now fully focus on our core ‘DNA’ of helping micro and small businesses grow.”

The Holland & Hart Corporate – M&A team representing Swiftpage included Susan Oakes, Aaron Murdock and Craig Frame. Swiftpage retained Eversheds, a UK law firm, to work with Holland & Hart on the various UK and European matters related to the deal. Pepper Hamilton of Philadelphia represented Infor.

Holland & Hart’s corporate attorneys have the experience and knowledge to help companies of all sizes – whether they are start-ups or Fortune 500 companies, closely held or publicly traded – navigate the complex regulatory, commercial, financial, and governance matters that are critical to the success of their enterprises.

The firm’s business, corporate, and finance lawyers advise clients on day-to-day business needs as well as on major transactions requiring the experience and resources of a full-service law firm. In recognition of their services in this area, Corporate Board Member magazine named Holland & Hart the top corporate law firm in Denver, according to a 2011 and 2012 survey of corporate directors and general counsel.

About Holland & Hart

Holland & Hart LLP delivers integrated legal solutions to regional, national and international clients of all sizes. Since its inception in 1947, Holland & Hart’s more than 470 lawyers have consistently been recognized by leading national and international peer and industry review organizations for innovation and dedication to the practice of law. For more information, visit http://www.hollandhart.com.

About Swiftpage

Swiftpage provides revolutionary technologies, fused with relevant content, that guide small businesses to the fastest path for growth. The company’s growing network of partners, customers, end-users and employees collectively represent the Swiftpage Nation, united across the globe as one team, on one journey. Learn more at http://www.swiftpage.com and join the conversation at social.swiftpage.com.

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit http://www.infor.com.







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