Madison high schools take a new, creative approach to teaching entrepreneurship
The class, called "Innovation Zone 1: Entrepreneurship," teaches students the marketing, finance and management aspect of being a business owner. Around 25 students are enrolled in the class in each of the three high schools. LaFollette High School …
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Tyre firm dumps raunchy adverts and boosts sales
“Our marketing now isn't just products, it's education-based marketing, with lots of visuals. When we go to trade fairs, we now take a sports car rather than a hostess, which means you meet a much broader set of customers,” Lahdo told The Local. Lahdo …
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