YCS Marketing names new president, CFO
Kansas City-based YCS Marketing has named a new president and CFO. Bob Haefner, a 25-year industry veteran, previously served as president of Well Checked Systems International in Tulsa, Okla. Before that, he served in a variety of roles, including …
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Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Last year he closed 16 sales in Boston, for a combined total of $ 71 million in transaction value. He caters to Boston's elite, people who are in the market for multimillion-dollar properties. His niche is marketing to the affluent and, in a recent …
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When Traditional Marketing Meets Digital Marketing
Traditional Marketers: These are folks who are no different than me and you — at least how me and you used to be. Assuming you've been at this marketing a while, as I have, you cut your teeth in the traditional marketing space for the simple reason …
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