Sonata launches global battle for hyperlocal mobile marketing
That could be the slogan of local marketing platform Sonata. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global advertising platform. Launched early …
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Localytics to Introduce 'Predictive App Marketing'
The new funds, we're told, will be used “to strengthen Localytics' predictive intelligence capabilities, which enable customers to truly personalize the user experience and improve engagement and retention in their mobile and web apps.” So what's next …
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