Mobile Marketing

Latest Mobile Marketing News

Is Programmatic Mobile Advertising More Fraud-Resistant?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it's fraud. Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions …
Read more on Mobile Marketing Watch

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's
Mobile devices offer marketers a solution to the problems typically associated with the final stretch in marketing communication. Since mobile marketing targets prospects on the move, it encourages them to take action close to the point of sale. Push …
Read more on Entrepreneur

Mobile marketing budgets jumping 36% this year — but tools are still lacking
B2B marketers are attacking mobile with budgets that are jumping 11 percent over the next six months and an additional 17.5 percent over the next 12 months. But it's clear they're not terribly happy with the tools vendors are providing. “Compelling …
Read more on VentureBeat