SEM Marketing

Latest SEM Marketing News

Attend SMX West and Supercharge Your Search Marketing Skills for 2015
You're laying the groundwork for your marketing strategy and planning the budget. Now it's time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your SEO, SEM, mobile, local and social …
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Google Overhauls AdWords Editor: Version 11 Released Globally
google-adwords-yellow2-1920 Today, Google released a fully-redesigned version of AdWords Editor that supports several of the bulk editing features that have recently been added to the web interface and introduces new functionality to the desktop tool.
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Google Launches Custom Columns In AdWords For Deeper Metric Segmentation
Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives. For example, “By selecting an existing metric like clicks or conversions, and applying a segment like …
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