Social Marketing

Latest Social Marketing News

Snapchat Is A Marketing Loser And I Have The Data To Prove It
The first thought that strikes you after opening Snapchat is, “Now what?” Followed by, “Where did it go?” Yet highly visible marketers are wishfully proclaiming Snapchat as a big deal in social marketing, but that is absurd. Don't waste your time. At …
Read more on Forbes

It's time for charities to stop wasting money on social media
If that tiny audience is more likely to do the things that truly matter to the charity in question, then maybe this small reach is OK, but the problem is they often don't. Social media traffic has a high bounce rate, which means that even if people do …
Read more on The Guardian

San Diego Social Media Management Startup Soci Adds .5M to Round
Soci, a social media content and marketing company that raised $ 1.5 million in late 2014, has raised an additional $ 2.5 million for its Series A Round, mostly from individual investors. In a statement yesterday, Soci said it plans to use the extra …
Read more on Xconomy