Mobile marketing is truly an efficient way to keep all the customers in our databases up to date with details of any new products or services we have available or even the various specials on offer. Compared to the other aspects/avenues of mobile marketing such as mobile web, Apps, games, QR codes, SMS marketing really stands out from the rest of the pack on account of its versatility. This is also because the other techniques all demand fully featured mobile devices in the leagues of smartphones and tablets. Basic mobile phones are SMS (short message service) enabled and this is all companies need their customers to be to have on their phones to make text marketing happen.
Compared to other media such as TV, radio and print, SMS marketing provides a quick turnaround besides being more personal and targeted. This strategy has become a huge favorite with many SMEs because they now have access to an affordable way to be in contact with their target markets. The costs of sending SMSs are incomparable to the sky-high rates of advertising via print, radio and TV; only very few well-endowed businesses can use these forms of media to reach their markets. Marketing via SMS has proven to be very popular with customers as they feel more valued and they have access to a more reliable way to obtain more info about particular products or services.
Many companies are becoming increasingly confident about the effectiveness of using the SMS marketing strategy because most mobile phones owners keep their devices close on a 24/7/365 basis. For many people the mobile phone is a personal device that helps them to manage their day to day lives and therefore it is only switched off on very few occasions. This means that unless the network is down, marketing messages will be delivered to the intended persons without fail, unlike in the case of radio or television whereby advertisements have to be run a couple of times in the day so as to ensure that as many people as possible have received them. What’s more, these SMSs can also be stored for later review in the event that one is too busy to attend to the message immediately it is received.
There are various ways of making SMS marketing more successful and these generally depend on the platform that you rely on to support the whole operation. However, the catch with this strategy is all about creating a customer database. Some companies work with carriers so as to have access to their database of numbers, while others advertise on different platforms where they supply a short code to which potential customers send a designated keyword. The bottom line is that customers should have opt-in and opt-out options, and this is to ensure that the privacy of the mobile phone user is respected. This provision also helps to curb wayward marketers who have the irritating tendency of constantly flooding customers’ phones with numerous marketing messages.
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