Six Mobile Marketing Tips for Small Businesses
But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers. So how can local merchants use mobile marketing effectively?
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Why the Indian mobile marketing story is hardly a potboiler
With one of the world's largest and most diverse mobile universes, mobile should have been something that marketers put front and centre and which agencies ought to be struggling to crack. Yet the good mobile idea from India is more exception than rule.
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2015 Predictions: Kazam
Whether it's dedicated apps, longer warranty periods, or just more thoughtful customer service, investing in these areas will deliver significantly more value to the consumer than the latest gimmick. Is 2015 the year the UK adopts a more open market …
Read more on MobileMarketing Magazine