Social media: Socialbakers announces analytics, analytics, and more analytics …
PRAGUE — In our recent marketing tech finance report, we saw that investment in the 2,400 martech companies we track for VB research went massively and disproportionately into analytics. Clearly, marketers bombarded with data are dying for simple …
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CEOs have identified which social networks work for them
CEOs have identified which social networks work for them. Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick.
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Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Among a host of other agency deal deals, Publicis Groupe recently bought Italian social-media agency Ambito5; VML — part of WPP's Y&R network — and picked up Shanghai-based social media shop Teein. IPG Mediabrands agreed to acquire Turkish social …
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