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Local Marketing

Local digitial analytics, marketing company inks two new contracts

Local digitial analytics, marketing company inks two new contracts
Nashville-based Merging Global Technologies has inked two new contracts, one with local liability insurance company Get Insured 24/7 and one with Swedish IT company TeamLink International AB. The web analytics and digital marketing company was …
Read more on Nashville Post (subscription) (blog)

Business Mixer Tonight With Guest Kalynn Amadio In Pleasantville
Kalynn Amadio, Host of ACT LOCAL Marketing for Small Business will be the featured speaker at the Live.Love.Own business networking mixer on Wednesday, July 15, 2015 at Wood & Fire 59 Marble Avenue in Pleasantville. According to Bloomberg, 4 out of …
Read more on HamletHub (press release) (registration) (blog)

Three Ways To Win With Mobile Wallets
Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but gradual adoption in the United States, but they are poised to become a huge part of digital marketing moving forward.
Read more on Marketing Land

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Social Marketing

Social media: Socialbakers announces analytics, analytics, and more analytics

Social media: Socialbakers announces analytics, analytics, and more analytics
PRAGUE — In our recent marketing tech finance report, we saw that investment in the 2,400 martech companies we track for VB research went massively and disproportionately into analytics. Clearly, marketers bombarded with data are dying for simple …
Read more on VentureBeat

CEOs have identified which social networks work for them
CEOs have identified which social networks work for them. Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick.
Read more on BizReport

Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Among a host of other agency deal deals, Publicis Groupe recently bought Italian social-media agency Ambito5; VML — part of WPP's Y&R network — and picked up Shanghai-based social media shop Teein. IPG Mediabrands agreed to acquire Turkish social …
Read more on MediaPost Communications