SMS Marketing

Mobile Marketing, SMS Style

With millions of people owning their own cellular phone, and with the simplest units capable of using many of the latest multi-media technologies, mobile marketing has become an important, if not integral, part of campaigns.

Some mobile marketing campaigns try to use the emergence of the cellular phone as a major Internet “portal” by developing tools and techniques to maximize this shift of Web denizens from the browser to one’s mobile handheld unit. Especially with the emergence of smartphones like the iPhone and its competitors, even mobile marketers can’t help but get caught up in the hype.

But before the smartphone, before Flash content and Internet via Wireless Access Protocol, before Bluetooth, and even before colored screens and digital sound, the modern cellular phone as we know it has one common feature: short message sending (SMS), or texting.

Mobile marketing, SMS style is perhaps one of the oldest means of promotion via the cellular phone. At its most basic, you can type in a message worth 160 characters and send it to every single person in your phone’s address book. Today, software exists that allows one to make a message not limited by 160 characters (and most phones, even the simplest ones, can accept SMS past the 160-character limit), and easily send it to a large number of recipients.

Whether you do mobile marketing, SMS style, through a more manual technique or utilize the latest software to do so, the principles and the advantages remain the same.

Because the SMS feature is almost an afterthought among today’s cellular phones, you can be assured that even the simplest unit being sold by the most obscure phone company will be able to send and receive text messages. The sheer ubiquity of the SMS feature means that anyone with a cellular phone is, indeed, part of your target market. You can reach everyone, so long as they have a mobile phone.

Another advantage of mobile marketing SMS style is that it is relatively cheap, perhaps the cheapest among the many technologies available to cellular phone-based marketing today. At its most basic, you just need an SMS-capable phone and lots of patience and finger-stamina. Even the specialized software that greatly eases SMS-based marketing comes relatively cheap, and can be used by most anyone after a few sessions of training. On the other hand, you need a person familar with the programming language of applets to make full use of smartphones in your mobile campaign targeting such units.

Mobile marketing SMS style also takes advantage of an almost-instinctive reflex among cellular phone users. When one’s unit sounds off with that familiar tone that says someone has just texted you, your first reaction would be to pick up your phone and look at it.

The problem with most forms of advertising and marketing mediums is that viewers have the option not to look at or hear your message. The remote control and digital TV allows us to channel surf when its time to hear a word from the sponsors. Readers can just skip pages with ads on newspapers or throw away that expensively-made supplement insert. Radio listeners can turn the knob, and their digital cousins can just download podcasts and music, listening to these in their own, private players sans the advertising. Internet surfers can choose not to click on your banners, skip pop-up or intervening ads, or just configure their browsers to screen out your advertising entirely.

On the other hand, answering that SMS-received tone, though, by reaching out for the cellular phone and looking at the message is almost instinctive. The person can choose to delete your message or even disregard it totally but at least he or she has seen it. Which is more than you can say for a TV commercial or print ad.

Mobile marketing, SMS style might be using the oldest trick in the cellular phone to get your message across. But just as the top executives of the leading advertising agencies will tell you that the most effective advertising tool is still word-of-mouth, texting is still one of the most effective marketing and advertising tools available for the mobile marketer, even in a new world of applets and 3G features.

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Online Marketing

Advantages Of Online Marketing

Internet marketing, as a career, often allows you to work from the comfort of your home or anywhere in the world that has a connection to the Internet.
The most appealing aspect of internet marketing is that you can take an idea that you have and experiment with it without spending a great deal of money. If you want to set up a traditional business you have the initial expense of premises, rent, heating, inventory and staff. You then may have to work long hours to ensure that your business is successful.

If the business does not work out, what then?

With Internet marketing you have no overheads, you are open for business 24 hours a day and you can respond to changing trends very quickly. You can adapt your strategy or go in a completely different direction if you want.

The one thing that all businesses have in common whether it is online or offline is that they need customers. An offline business would want to have their premises somewhere where there are a lot of potential customers and not hide down a back alley where no-one can find them.

An online business is the same. But instead of physical brick-and-mortar premises they have a Website, and that website needs to be found to ensure that the business can operate. Search engine optimisation is vital in this case.

You may have the best website in the world, but if no one knows where you are then it is completely useless. Search engine optimisation, when done properly, is the equivalent of positioning your shop or premises in the prime spot on Main St, only in this case your shop is a website.

For example, if you specialise in selling Ford car parts, you want your website to feature highly in the Search engines results for Ford car parts. People looking for Honda car parts are of no interest to you. Search engine marketing is therefore very important to your business.

Search Engine Marketing enables you to pick as many keywords as you like and be featured highly in the search engines for each one provided you have the resources to go after all of them. There is very little expense involved in the set-up and once you have your website optimised properly you can reap the benefits for a long time. Search engine marketing allows you to target the exact customers that you want without wasting time and money on others.

The traditional methods of marketing such as billboards, newspapers, etc. are like the equivalent of buckshot whereas search engine marketing gives you a laser guided approach to getting the attention of the customers that you want.

Internet marketing is the direction that all companies are going and search engine optimisation as well as search engine marketing are vital components of this. The speed of change on the internet means that you have to be able to adapt and unlike brick and mortar businesses you can do this very inexpensively on the web. You can also diversify or go into a completely different market if you so choose without spending a lot of money at the outset.

Karen Barney wrote this article for inSegment. She is recommending inSegments Internet marketing, Online Marketing, and Boston SEO services for those who are in interest.

Direct Marketing

How Can Direct Marketing Increase Your Business?

When you first start up your business, you are probably filled with great marketing ideas. But then, as you start to input them into your marketing strategy, you discover you are not getting the results you expected. You have found that what you are doing is not working and need to move on to another plan. You’ve read about direct marketing, but do not understand exactly what it entails. The following will help you to determine whether or not this can help you to increase your business.

First of all, direct marketing involves the use of snail mail, email, catalogs, telemarketing, and other types of media. Many people start out by sending out flyers about their business offering a promotional code. This way, when someone responds to the flyer, you can ask them what the promotional code is and you have a way to track how well this method worked. For example, if you sent out one-thousand flyers in the mail and you receive a response from two-hundred people, you will be able to determine that this campaign was successful.

If you are currently selling a product or service, direct marketing can help you to reach more potential customers. Whether you choose to send out a flyer in the mail, send out an email to those addresses your purchased through a lead company, or you put out a small infomercial on television, you will find that direct marketing is a great way to get your business and products out there in the public.

Most people purchase the product because of a need. Your marketing campaign must be designed to hit that need with your potential customers. In other words, you must base your advertising on hot buttons. These are what will make the customer want to purchase your product. For example, if you are selling a weight loss product, you have got to highlight the need and desire to lose weight. Once they see the results others are getting with the product, they will be calling you to place an order.

Bucky Shiver is widely recognized as an internet marketing expert specializing in social media and networking as well as sales systems development. He frequently writes on various topics for the home business and internet marketing industry. Bucky is a Director and Vice President for Next Level Enterprises, LLC. For more information related to this article, please visit Bucky can be reached at

Online Marketing

Marketing a business online

The beauty of having an online business is the many ways that you may not be available offline. One of those ways is in marketing. You can promote your business from your website. How, you ask? Thanks to a forum or a discussion forum to develop. On this panel, make sure that various issues of importance to your customers are listed. Of course, people interested in your company want to return again and again to read what others have to say. They provide information. You repeat traffic.

Interestingly, the task can greatly help your natural search engine traffic to get to index your page. It can also provide backlinks available, and this will help your online business in marketing.

Since this option to create your website, you are able marketing. This you do in your niche. When the time comes that customers are ready to buy, you are positioned so they think of you.

Over time, you would have a customer base and give you a chance, you organize your marketing campaign to grow your business because of the way. An advantage of this approach includes links to recover, get traffic from search engines and is strongly indicated.

Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be clear to you. If visitors get the same product elsewhere, chances are less that visitors to a site is at the end, which has not yet been defined. It could be a product that you created or created for you.

Although it is a given, you need to collect the email addresses and names. The collection of names and addresses, you can build relationships with visitors. Over time, you can also promote products. Something in it for the customer and for you.

Another practice is the way you (article) Write your content. If properly optimized, your content can be at the top of the search results page. This means more traffic to your site. This is more effective and much, much cheaper than many other forms of marketing.

The methods discussed are very common and will work for a variety of online businesses.

Matthew Shofoluwe is editor and entrepreneur.
To achieve motivation, not on its website

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Mobile Marketing

Mobile Marketing Features and History

Marketing has come to existence since the introduction of the metal movable type, the first printing press invented by Johannes Gutenberg in 1450. When his printing machine became popular due to the success of publishing the Gutenberg Bible, flyers and brochures have become widespread and have become the first form of marketing. Since then, promotion of products and services has been done through printed and later, digital means. Magazines, newspapers, and posters have been filled with products and services that cater to the needs and wants of people. With television sets and radios becoming available on a commercial scale, people have seen and hear commercials during break times in between shows that are aired on both media.

The introduction of the first mobile phone in 1973 has revolutionized the way organizations endorse products and services to be sold. SMS, known as text messages, sparked a new way of advertising, which became known as mobile marketing. In comparison to traditional marketing, which comes in various media and sizes from the flyers to the billboards, mobile marketing comes in small packages, although more phones have been improved with wider screens, including smartphones, causing a cultural hype within the youth, which is the most dominant cell phone-using demographic. To most people mobile marketing can be a form of guidance and annoyance depending on how companies endorse their products. And with the further innovations on mobile technology, including the introduction of smartphones and 3rd generation (3G) phones, most people like yourself find the current mobile marketing trends complex. Here are the common marketing methods used by advertisers on mobile phones.

SMS or short messaging service is the most common marketing method done by promoters on phones. Promotional messages include details of a product or service, and the numbers to call for people who want to try or purchase it. SMS gained fame after 2000, when firms and business in Europe and some countries in Asia have collected phone numbers and started sending unnecessary text messages.

MMS, known as multimedia message service, is used as a marketing method where an organized set of images, text, sounds, and clips is used to endorse a product or service. MMS uses various types of media in comparison to SMS, which is a text-only message. The former method can be used in 2 ways: application-to-person (A2P) and person-to-person (P2P). One great example is the continuous advertisements of Motorola at House of Blues, where the brand tolerates the users to send their pictures through phones to the light-emitted diode (LED) and make a web log or blog for their images in real-time.

Mobile marketing can also be performed through games, specifically on real-time 3D games, massive multi-player games, and casual games. These games have been played by millions of mobile phone users, including the youth demographic, which caused companies to send marketing messages through the games and endorse games to attract customers. The method is termed as mobile advergaming.

There are other means of cellphone-based marketing including the use of Bluetooth and Infrared, although they are less popular to SMS, MMS, and mobile advergaming. You may find all of the mobile ads as a nuisance, but they have changed the way people endorse their products forever. Whether you like it or not, mobile marketing is here to stay, so get used to it.

Are you looking for more information regarding mobile marketing trends? Visit today!

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Mobile Marketing

Using Mobile in Email Marketing

Now that high-technology phone and gadgets are now being popular, it is not shocking to know that an increasing number of people will now use these gadgets to access their favorite websites and check their email while on mobile. Web marketing experts should keep an eye to this. Moreover, eMarketer announced that, according to their research, majority of those who use mobile internet check mostly of their email than doing any other activities. This is mainly because email stays as the most vital tool for communication both for personal and professional reasons.

For the mean time, the study conducted by the Pew Internet & American Life Project and Nielson concluded that even though desktop users spend most of their time on social networking sites, mobile users give main concern to email messages. For June 2010, Nielson found out that in one hour, 25 minutes will be dedicate to email, 6.18 minutes on social sites, and the rest on other activities. This presents a lot of opportunities in web marketing.

It seems that email only comes second to search when it comes to internet popularity. Even then, email remains more effective for marketers because it captures and retains the attention of a highly targeted audience. As a result, it is safe to conclude that email marketing, already one of the key ingredients of a successful web marketing campaign, will become even more important.

Getting Mobile Email Marketing Right

If you intend to take advantage of this trend early, there are a few things you need to look into. First of all, you need to ensure that the email messages you send can display correctly in mobile devices. Some of the considerations include:

Usage – users are pressed for time when they’re traveling. That’s why it is important to know their surfing habits. Right now, many are used to checking at their inboxes and deleting the not-so-important information. This might start trouble for some web marketing firms because this habit might tend to become regular usage. Of course, if your messages are highly targeted, it will just make your company more competitive.

Content Rendering – the competition in the technology manufacturing sector is stiff. Who will ultimately end up as the winner: the iPhone, Android, Blackberry, maybe even Nokia? Every firm is trying to create the most user-friendly interface that users will get used to. As a result, devices vary in how content is rendered. Make sure that your emails are easily readable in the most popular devices today.

Platform – instead of a big screen in front of them, they’re viewing your message in a 2 to 4 inches screen. Email formatting should be unique, straight-forward, and large, heavy graphics are ideally avoided.

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Virtual Marketing

Social media marketing Evaluations

The reality of how the advertising and promotion of these days working in the virtual environment is often influenced by social media marketing. With social networking tools and blogsites much community subscribers with hobbies or interest, many actions to get the care and interest of these communities are oriented to success and profit.

The advertisers promote their substance or multimedia or text, with entertainment or information. What method of approving things used social media marketing goes beyond news and expectations of rapid return on investment. These efforts to succeed, here are the thoughts of some of the most important aspects.

Social media marketing is on sustainable actions. Popular sites are followers not to become millions, that they were now without sustainable actions and made consistent day for potential subscribers. It took some time, these web sites, maybe even months to even a participant population stable enough steady to go “viral” and spread even faster. There was no ideal switch and the output method, but continued efforts in the promotion, although there were already thousands of subscribers.

gained marketing social media promotions, and unpaid. The Internet is a great community that allows generic advertising and free promotions. Unlike advertising on television and radio, where airtime is paid, most are taken to a rights refund request and instead of being paid by the web server.

Those who wish to promote within a community server for advertising at no cost, but to be detrimental to the edge of other endorsers. In this scenario, the rate of information to share with other participants in an uncontrolled manner and does not depend on the amount of exposure, but the driving force of the participants.

Social media marketing is an ongoing commitment. , Social Media Marketing to just keep it as two people a strong relationship is the interaction of the seller and the target community. The relationship must be two ways instead of one. Unlike channel in television advertising in the information to the public, requires the social media marketing to create a feedback process in interaction and continuous improvement are immediately required.

In the presence of an improvement in the advertising campaign endorsements Subside scalable and fact on social networks and the latest news and similar updates other dwarf get. Customers want something new or enhanced from time to time therefore any campaign must be made fresh with new content regularly remain outstanding.

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Article marketing

Article marketing has been around since the invention of the printing press. It was a way for a company to offer a free consultation in the form of an informative article but also free advertising, not only for their services. A good example is an article on how to minimize the repairs of your car. eventually information on auto repair shop in conjunction, if repairs are necessary. Newspapers have these types of printed items as a way to fill their paper and write budget is kept to a minimum.

Since the introduction of the Internet, article marketing has developed to take full advantage of this new technology to present their products to the consumer. First there was email that was marked as spam since. It is sent to the masses to unwanted advertisements and have become a nuisance.

E-commerce has a different shape on the Internet. Article writing is an explosion in the use of search engines did. It was possible for webmasters and exposure of the site operator of their sites made in the hands of potential customers to obtain. Through the use of keywords in an article, consumers use the subjects of the search engines, the products have the main souse divert traffic to certain websites.

This type of marketing has become operated with a large amount of unwanted content, whose sole purpose is to direct consumers to specific sites. low quality products become an endemic problem. This has many users of search engines discourage seeking quality information, but sometimes misleading and sometimes find content that is false.

right article marketing techniques is the quality writers use to publish the solids, can be trusted. A quality product is a better impression on consumers and trust links on this particular site have a better chance of being clicked.


Article marketing is one of the few proven methods to drive traffic to your site. The problem is that your quality articles to article directories is a lot of work – or at least the one used. Visit and learn to use sophisticated software product marketing to leverage the true power of article marketing (like the pros).


Post card marketing

Anyone who has heard of Joe Girard will know that he has been registered to sell more cars on a one-to-one basis as any other person in the Guinness Book of Records. Joe Girard was twelve years in a row.

Joe Girard recommendations through sending cards each month. He kept a record of his clients he remembers birthdays, any holiday or special occasions. It sends the card at every opportunity. Joe sent a whopping 13 000 handwritten cards per month. He had two assistants to help him.

marketing cards worked for Joe to sell cars, and it works for everyone n selling company.
Send A map contains a fraction of the target mails or direct mail costs are involved, the marketing experts and gurus believe it is the best way to market your product.

There are many postcards designs and formats to choose from. If you are a businessman, you can choose larger or smaller postcards than standard postcard.

If you want to be different, you can brochures holder bent from time to time to send as the message of your postcard marketing campaign.

For special events in your store, you can take Seng Postcard aside to finish. If you want to invite people to your business or your business anniversary celebration sale, then you can send a page postcard works.

If you want, you can use the services of experts to write postcard also appeal to you. Experts for sending postcards recommend using the gate folded postcard style card.

Goal-folded postcard has two folds that meet in the middle, and has two plates to provide a door, showing the inside. For this reason, it is called as gatefold style. You get more space in these sections to print.

The receiver tries to take a look at the packaging of the postcard. Unlike the letter wrapped style business, this type of card “does not appear bulky and is relatively easy to switch.

So why not try postcard instead of direct marketing!

marketing postcard

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Flyer Marketing

There are a lot of avenues to make money online and there are a lot of ways to make money offline.

For true success the key is to combine the power of the two. This isn’t some secret piece of knowledge. Every Internet Marketing message board you go to will have a section on offline promotion. For ages people have been taking simple steps like putting their websites on their business cards, brochures and menus. Conversely they have been putting those things on their website.

You want your online presence to boost your offline recognition and vice versa.

If you have an internet product/service OR if you are promoting someone else’s service/product you are doing yourself an injustice if you don’t think about the classic (dare I say the original?) guerilla marketing technique – flyers!

They are super cheap to make and, if you do it yourself, free to distribute. Alright maybe not free, they might cost you sore feet though – don’t say I didn’t warn you!

The history of the flyer dates back all the way to the 16th century. They didn’t really blow up as a form of promotion until the 60’s when the psychedelic colors and designs on flyers were the most popular way to promote a concert. That is when the flyer truly came into it’s own.

Flyers are still widely used to promote events, services, products and even breaking news. Take a look at any construction site in your city and look at the vast number of flyers that are pasted there. Take a look at your grocery stores cork board. Flyers are used, because they work.

They may not be the “green” choice that is so popular today but you can reduce the environmental impact of flyers by using recycled paper AND making sure to promote your product/service properly. That means you target certain areas (like the cork boards in particular stores) where your offer is most likely to get a response. Targeted “flyering” is that rare technique in that it is both environmentally AND economically sound

It is a waste of time, paper and money to hang flyers everywhere. Pick your products carefully and pick the areas to hang your flyer even more carefully. If you have a great online offer and combine that with responsible and targeted flyer placement – you are bound to get some much needed exposure while having little impact on the environment (and pocket book!).

Next time you have something you need to promote online..think offline! Go with flyers!

Ted Payne spent his formative working years in service to the community. He was a front line worker at a homeless shelter for a decade. Since most people burn out in 3-5 years in that field, a decade was enough for Ted. He switched his focus to internet marketing because he was sick and tired of answering to a boss. After many misfires and frustrations Ted is now making his living through the internet. Read about his quick cash story now.

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