Local Marketing

Latest Local Marketing News

How Facebook Is Failing Local Businesses
… 2010 as the Head of Global SMB Marketing. Facebook started heavily promoting Facebook Pages, urging small businesses to create a business page, generate as many likes as possible, and to frequently post content. This opportunity was exciting to …
Read more on Fast Company

Mobile Readiness Now Essential for Local Business Success
Not all screens are created equally – and that means local businesses could be missing out on huge selling opportunities if their marketing efforts aren't optimized for mobile. Today, more than 87 percent of consumers use smartphones or tablets for …
Read more on Huffington Post

Mobile Marketing

Latest Mobile Marketing News

Sonata launches global battle for hyperlocal mobile marketing
That could be the slogan of local marketing platform Sonata. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global advertising platform. Launched early …
Read more on VentureBeat

Localytics to Introduce 'Predictive App Marketing'
The new funds, we're told, will be used “to strengthen Localytics' predictive intelligence capabilities, which enable customers to truly personalize the user experience and improve engagement and retention in their mobile and web apps.” So what's next …
Read more on Mobile Marketing Watch


Latest Postcards News

This postcard sent to Miss E.M. Sochrens On Sept. 6, 1906 shows off the new B&M Train depot at 100 School St. A special Town Meeting that year discontinued a portion of School Street to make way for this new station. The first depot in Andover back in …
Read more on Andover Townsman

Prosecutors: Drug-laced postcards a "hit" with Fla. prisoners
FORT LAUDERDALE, Fla. — Some postcards arriving at the Broward County Jail in Fort Lauderdale were not of the "wish you were here" variety. Federal prosecutors say the postcards were laced with a hallucinogenic drug that has similar effects to LSD …
Read more on CBS News

Pro-life groups aim to send out 1 million postcards exposing Justin Trudeau's
The Canadian Centre for Bio-Ethical Reform has distributed close to 400,000 postcards since 2012, intended to ensure that the constituents of politicians who support abortion become aware of exactly what that “medical” choice is and entails.
Read more on Lifesite

Online Marketing

Latest Online Marketing News

Ideal Group transfers online marketing to CMA Digital
Ron Nayee, operations director of CMA Digital, said: "I look forward to stabilising Ideal Group's marketing growth in my new role. When CMA first started working with Ideal Group, it only had one core marketing faction. Due to its rapid growth in …
Read more on PR Week

MySpace – what went wrong: 'The site was a massive spaghetti-ball mess'
In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing – just as the social network lost its crown to Facebook. In a speech at the …
Read more on The Guardian

Survey: Businesses Plan To Increase Internet Marketing
A new survey of small- and medium-sized businesses (SMBs) revealed plans for increased spending on internet marketing in 2015. Administered by BrightLocal, a local SEO company, the survey found that 37% of SMBs planned to increase their internet …
Read more on Advertising Specialty Institute (press release)

Mobile Marketing

Latest Mobile Marketing News

5 Moneyballs of mobile marketing
Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only — apply here. Ticket prices increase on March 6!
Read more on VentureBeat

Mobile provides channel to target hard-to-reach students
The research, conducted in January of this year, is part of a new series of research from adsquare that will help marketers better understand and reach smarthphone users. This first report of the Mobile Audience Radar focuses on students. Just over 400 …
Read more on BizReport

What Retailers Think of Mobile Marketing
Forrester Research and, a division of the National Retail Federation, surveyed 71 mostly large retailers to learn about their online efforts. More than half of survey respondents said mobile is their top priority, followed by omnichannel and …
Read more on CIO

Real Estate Marketing

Latest Real Estate Marketing News

Prudential Bridgeport, REALTORS®, Inc. Joins Berkshire Hathaway
The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was …
Read more on MarketWatch

Colliers International Promotes Christine Schultz to Global Chief Marketing
SEATTLE, March 5, 2015 /CNW/ — Colliers International, a global leader in commercial real estate services today announced the appointment of marketing executive Christine Schultz as the firm's Global Chief Marketing Officer. Schultz will be …
Read more on Canada NewsWire (press release)

KRAIN Real Estate of Greater Chicago Forms Exclusive Marketing Partnership
This progressive brokerage boasts a new cutting-edge website, a dedicated Marketing Manager, an in-house Graphic Designer and complimentary property marketing for its Brokers. KRAIN Real Estate has partnered with PlanOmatic to provide professional …
Read more on PR Web (press release)

SEM Marketing

Latest SEM Marketing News

Zomato Buys Urbanspoon For – Million To Enter US Local Search Market
Zomato recently received $ 60 million in funding from Sequoia Capital, most of which it spent on this acquisition to enter the North American market. Zomato has raised more than $ 100 million so far. The purchase price range was confirmed by the company.
Read more on Search Engine Land

Generating Leads for B2B Firms
When you include digital marketing (ads, content marketing, SEO, SEM, and email marketing) to your social media marketing, you vastly increase the effectiveness of your lead generation campaigns. Notice on the graph below the effectiveness of digital …
Read more on Business 2 Community

Internet Marketing

Latest Internet Marketing News

terrorist groups to find ramp Online Marketing Recruits
The scope of this Internet jihadists are an opportunity for a global audience of Lost, disaffected young people, experts say, are particularly vulnerable to their message must be connected. Some estimates of foreign recruits in Western countries now …
read more USA Code

small SMEs more afraid of the increase in Online Marketing Budget
The local light last month released a certain look of research on strategies and budgets of small and medium business marketing. He found that 34% of respondents spend less than 10% of their online channel marketing budgets, while 50% to less than 30% and only 29% & amp; amp; provide nbsp; …
read more

NEW: “SMEs plan to Internet Marketing to go in 2015″
Thirty-seven percent of SMEs plan to spend more on Internet marketing in 2015, according to the Internet Marketing SMB Survey and Bright newly released locally. Currently, 50 percent of respondents spend less than 30 & amp; amp; nbsp; …
read more B2B Online marketing code

Social Marketing

Latest Social Marketing News

The 10 social video trends to look out for in 2015
Marketers continue to seek the most effective ways to measure the success of video campaigns, tracking views to measure reach, shares to measure social impact and clickthroughs to measure viewer actions. We predict a renewed focus on attention metrics …
Read more on Marketing

Event Exploring Social Marketing Caps Year For Entrepreneurship Center
At a panel discussion Tuesday hosted by University of North Carolina Wilmington's Center for Innovation and Entrepreneurship (CIE), representatives of Next Glass talked about how the startup used social marketing to achieve a high level of success as …
Read more on Greater Wilmington Business Journal

SCORE: Social media + email marketing = results
“Social media marketing is an effective way to expand your market and stretch your marketing budget this year,” says Bree Colavin, the Digital Media & Marketing Manager for CommunIT, located in the Crossings in Prescott. “In order to expand your market …
Read more on Arizona Daily Sun


Latest Marketing News

YCS Marketing names new president, CFO
Kansas City-based YCS Marketing has named a new president and CFO. Bob Haefner, a 25-year industry veteran, previously served as president of Well Checked Systems International in Tulsa, Okla. Before that, he served in a variety of roles, including …
Read more on Kansas City Business Journal

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Last year he closed 16 sales in Boston, for a combined total of $ 71 million in transaction value. He caters to Boston's elite, people who are in the market for multimillion-dollar properties. His niche is marketing to the affluent and, in a recent …
Read more on Entrepreneur

When Traditional Marketing Meets Digital Marketing
Traditional Marketers: These are folks who are no different than me and you — at least how me and you used to be. Assuming you've been at this marketing a while, as I have, you cut your teeth in the traditional marketing space for the simple reason …
Read more on Forbes