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Direct Marketing

The Sierra Club's Pipeline Email Scoop

The Sierra Club's Pipeline Email Scoop
From previous jobs in publishing and with tech startups, Thomas, who has been at Sierra Club four years, was aware of the advantages a marketing stack could provide to what is essentially a large canvassing organization. “At the core of our solution …
Read more on Direct Marketing News

New European Privacy Rules Mean More Complexity for Data-Hungry Marketers
"Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing, including profiling to the extent that it is related to such direct marketing, whether the initial or further …
Read more on AdAge.com (blog)