Mobile Marketing

Using Mobile in Email Marketing

Now that high-technology phone and gadgets are now being popular, it is not shocking to know that an increasing number of people will now use these gadgets to access their favorite websites and check their email while on mobile. Web marketing experts should keep an eye to this. Moreover, eMarketer announced that, according to their research, majority of those who use mobile internet check mostly of their email than doing any other activities. This is mainly because email stays as the most vital tool for communication both for personal and professional reasons.

For the mean time, the study conducted by the Pew Internet & American Life Project and Nielson concluded that even though desktop users spend most of their time on social networking sites, mobile users give main concern to email messages. For June 2010, Nielson found out that in one hour, 25 minutes will be dedicate to email, 6.18 minutes on social sites, and the rest on other activities. This presents a lot of opportunities in web marketing.

It seems that email only comes second to search when it comes to internet popularity. Even then, email remains more effective for marketers because it captures and retains the attention of a highly targeted audience. As a result, it is safe to conclude that email marketing, already one of the key ingredients of a successful web marketing campaign, will become even more important.

Getting Mobile Email Marketing Right

If you intend to take advantage of this trend early, there are a few things you need to look into. First of all, you need to ensure that the email messages you send can display correctly in mobile devices. Some of the considerations include:

Usage – users are pressed for time when they’re traveling. That’s why it is important to know their surfing habits. Right now, many are used to checking at their inboxes and deleting the not-so-important information. This might start trouble for some web marketing firms because this habit might tend to become regular usage. Of course, if your messages are highly targeted, it will just make your company more competitive.

Content Rendering – the competition in the technology manufacturing sector is stiff. Who will ultimately end up as the winner: the iPhone, Android, Blackberry, maybe even Nokia? Every firm is trying to create the most user-friendly interface that users will get used to. As a result, devices vary in how content is rendered. Make sure that your emails are easily readable in the most popular devices today.

Platform – instead of a big screen in front of them, they’re viewing your message in a 2 to 4 inches screen. Email formatting should be unique, straight-forward, and large, heavy graphics are ideally avoided.

Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. Check out our Professional Website Hosting Services. We also offer Reseller Hosting and other services such as Dedicated Servers, VPS Hosting, Domain Names, Web Design, Online Website Builder, Web Design Templates, Email Marketing, Data Backup and 0800 Numbers.

Virtual Marketing

The Benefits Of Using Video Virtual Tours

In today’s tough real estate market, any unique method of garnering attention for your property or listing should be pursued. Regardless of the size of your business or what you have to offer in your residential or commercial listing, video virtual tours will help to portray your property in its best light, while garnering interest from the greatest number of parties. By hosting a video virtual tour, you immediately give a professional and notable impression to interested parties. It shows that you have confidence in your listing and are proud to show it to any and all interested parties.

Virtual tours include panoramic images and HD stills. They may or may not include background music or professional voiceover narration, depending on your needs. If any interested party sees a listing in a paper or advertisement and they have a doubt based on what they read, they may choose not to pursue the property, in general. However, when they can see the layout, surroundings, and quality of the residential or commercial business online, it will answer any questions they may have had and will likely pique their interest even further.

Video virtual tours allow interested parties to get a good idea of what your property has to offer in a comfortable, no-pressure environment. This allows them to become interested without having to actually set up a meeting to see it in person. Not only does this save the interested party time, stress, and hassle, but it saves the real estate agent a great deal of time, as well.

Many professional photographers will even offer a virtual tour package to ensure that you have everything you need to be competitive. These packages usually include a virtual tour, website, and custom designed flyers or advertisements. The photographer usually can upload the tour for you as well to YouTube, Google, Yahoo, Twitter, Facebook,, your company’s website, or on any other website that you find appropriate. This will provide the most effective means of getting your listing out to the general public.

To remain competitive in this difficult real estate market, it is crucial that you take advantage of anything that may set your listing apart from the rest. Video virtual tours allow interested parties to answer their own questions about the property from the comfort of their own computer. This is the best way to advertise your listing, while increasing general interest in the property.

Premier Digital Photography ( offers Video Virtual Tours services for Residential and Commercial Real Estate.